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Get a transcript of this episode, and a special bonus debrief episode at the link below.
Episode Details
In 2013, Big Four consulting firm Ernst & Young, a global leader in assurance, tax, transaction and consulting services, rebranded as ‘EY.’ What maybe few of us picked up on at the time was that part of that rebrand made an explicit Purpose statement front and center: ‘Building a better working world.’
But in this, our latest ‘Is Purpose Working?’ season in collaboration with RedThread Research sponsored by edtech leader NovoEd, that was actually a hugely important internal cultural shift and pivot for the company:
“By everyone knowing our purpose statement, it creates a golden thread—so no matter where you are in the world, what culture you have, whether you’re a new employee or a tenured employee, what service line you’re in and what work you do you come to work to do every day, we are all connected by the fact that we are all building a better working world.”
Join us, then, for a deep-dive into why this global service leader adopted Purpose and how it’s helping, as well as the critical role it sees L&D in that pivot, framed as a key role in helping people become performers, colleagues, leaders—and people. Helping us understand are two excellent speakers, Tal Goldhamer, Partner and Chief Learning Officer – Americas, EY, and his colleague Jeff Stier, EY Americas Consulting Purpose & Vision Realized Leader. As ever, our investigation is aided and sharpened up by the participation of RedThread, this time Stacia flying solo: and it’s a genuinely fascinating and at times moving and personal exploration, featuring an Anglo-Saxon poem, as well as:
- EY’s in the unique position to bring the power of a large firm to support our people on their personal journey of discovering their individual talent that they develop for themselves, their teams, their clients, their communities, and for the world
- details of how EY individuals have found Purpose through internal, L&D-led, Purpose programs
- an intriguing new concept in our Purpose journey—the idea of nested Purpose
- why the guys believe that personal purpose and personal vision and organizational purpose are part of what gives daily meaning to the work that you do daily
- how, if you want to be an organization that claims to be purpose- and vision-led, you need to be led by leaders who themselves are purpose- and vision-led—which means developing a platform and program around personal purpose and vision
- and so much more.
Resources
Tal is on LinkedIn here, and Jeff’s EY contact page is here
“We develop outstanding leaders who team to deliver on our promises to all of our stakeholders. In so doing, we play a critical role in building a better working world for our people, for our clients and for our communities.” Find out more about the EY’s ideas about Purpose here
The EPIC (Embankment Project for Inclusive Capitalism) report mentioned in the conversation is free to download here
RedThread’s Purpose work is here
Finally, don’t forget that the NovoEd-hosted Season 7 overall microsite www.novoed.com/purpose hosts all these episodes as well as much, much more—and that’s where you can quickly get online registration for the March 11th culminating online Season live discussion and interactive webinar, which commences at 10am Pacific Time.
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